Turn every lead into a tracked, qualified, closed deal.
API DOTS CRM centralizes leads from your website, ad campaigns, and manual entry into one multi-company pipeline — with role-based access, BANT lead qualification, meeting scheduling, and real sales analytics your whole team can act on.
Invite-only workspaces — every company is provisioned and managed by an admin.
Everything your team needs to manage leads and close deals
A single CRM platform covering lead capture, qualification, pipeline tracking, team management, and sales analytics.
Multi-Company Workspaces
Run separate, fully isolated pipelines for every company or brand you manage, with a one-click switcher between them.
Role-Based Access Control
Admin, Team Manager, and Team Member roles each see exactly the leads and controls appropriate to their responsibilities.
Lead & Sales Pipeline Management
Track every lead through Cold, Warm, Hot, Won, and Lost stages, with full status-change history for every deal.
Lead Source Tracking & Attribution
Capture leads from your website, Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, manual entry, or bulk CSV import — each tagged by source.
BANT Lead Qualification Scoring
A real, computed confidence score based on Budget, Authority, Need, and Timeline — not a black-box guess.
Notes & Full Activity Timeline
Every note, status change, assignment, and meeting is logged to a single audit trail on the lead.
Meeting Scheduling & Calendar
Schedule meetings straight from a lead and see every upcoming meeting on a shared team calendar.
Client & Account Management
Won leads convert into Accounts automatically, complete with a configurable onboarding checklist.
Sales & Revenue Analytics
Conversion funnels, revenue-by-source trends, win rates, and computed insights — organization-wide, in real time.
Team Performance & Leaderboards
See top performers, pipeline value per rep, average deal cycle, and lead response time at a glance.
Campaign Spend & ROI Tracking
Log ad spend per campaign and see cost-per-lead and cost-per-won-deal without leaving the CRM.
Webhook Lead Intake
Per-company, per-source webhook tokens let your website and ad platforms push new leads in automatically.
Built for any team that lives and dies by its pipeline
If your business generates leads and needs to track them from first contact to closed deal, API DOTS CRM fits.
From first contact to closed deal
Capture leads automatically
Website forms, ad campaigns, and manual entry all feed into one pipeline, tagged by source.
Qualify & assign
Score leads with BANT qualification and assign them to the right rep or manager.
Track through the pipeline
Move leads through Cold, Warm, Hot, Won, or Lost, with notes and meetings logged along the way.
Analyze & improve
Use org-wide sales analytics and team performance data to see what's working and fix what isn't.
See API DOTS CRM in action
Request a demo and we'll walk you through how it fits your sales process.
Request a Demo